A Simple, Sure-fire Way to Create Great Content – The 5 W’s & the H

If you are someone that needs to create content in order to connect with your audience, then you may find it difficult to produce quality material on a consistent basis. If that’s your situation, then using a well-worn writer’s technique called the “reporter’s questions,” or “the 5 W’s and the H” may be just what you need.

The 5 W’s and the H refers to the six questions that a reporter should answer in the lead paragraph of a news story (as long as they are relevant and make sense). The questions are the following:

  • Who
  • What
  • When
  • Where
  • Why
  • How

5 W’s and the H – Question Guide for Brainstorming

But even if you aren’t a reporter, you can still use these questions to help you brainstorm for ideas and map out an outline for your content.

Below is a list of the questions and some possibilities for each. See More . . . 

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